IGCSE Enterprise: Specimen Questions with Answers 41 - 42 of 49

Passage

Case Study -2

Pottery Barn & Sherwin-Williams

Co-Branding Campaign: Color Your Room

  • One of the biggest benefits of co-branding campaigns is the opportunity to expose your product or service to a brand-new audience. that՚s exactly what home furnishing store Pottery Barn and paint company Sherwin-Williams did when they partnered together back in 2013.
  • Together, the two brands created an exclusive product line of paints, and then added a new section of Pottery Barn՚s website that helped customers easily select paint colors to complement their furniture choices.
  • Customers could coordinate paint colors with picture-perfect Pottery Barn furniture for a mutually beneficial partnership – and style assistance for both brands customers to boot. “Paint Landing,” Pottery Barn՚s landing page for the partnership, contains helpful blog posts and how-to ideas for do-it-yourself painting and decorating.

Question 41 (4 of 12 Based on Passage)

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Short Answer▾

One of the biggest benefits of co-branding campaigns is the opportunity to expose your product or service to a brand-new audience.

Explain two methods of communication to reach the intended customers.

Explanation

Marketing communication helps in moving products, services, and ideas and from manufacturers to the end users and helps in maintaining relationship with other parties like customers, shareholders, prospects etc. Firms select a mix of promotional tools to effectively communicate with their target customer groups.

The different element of this mix is:

  • Advertising
  • Personal Selling
  • Sales promotion
  • Public relations
Areas of Communication

Question 42 (5 of 12 Based on Passage)

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Short Answer▾

Differentiate verbal and non- verbal communication

Explanation

Differentiate Verbal and Non- Verbal Communication
S. no.Verbal CommunicationNon-Verbal Communication
1.Verbal communication uses oral or written wordsNon-verbal communication not uses any oral or written words
2.Verbal communication is of two types: Oral and writtenNon-verbal communication may be of various types like: visual, audio, audio-visual, silent etc.
3.Easy to understandDifficult to understand
4.Verbal communication is highly structuredNon-verbal communication lacks informal structure.

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