IGCSE Enterprise: Specimen Questions with Answers 43 - 44 of 49

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Case Study -2

Pottery Barn & Sherwin-Williams

Co-Branding Campaign: Color Your Room

  • One of the biggest benefits of co-branding campaigns is the opportunity to expose your product or service to a brand-new audience. that՚s exactly what home furnishing store Pottery Barn and paint company Sherwin-Williams did when they partnered together back in 2013.
  • Together, the two brands created an exclusive product line of paints, and then added a new section of Pottery Barn՚s website that helped customers easily select paint colors to complement their furniture choices.
  • Customers could coordinate paint colors with picture-perfect Pottery Barn furniture for a mutually beneficial partnership – and style assistance for both brands customers to boot. “Paint Landing,” Pottery Barn՚s landing page for the partnership, contains helpful blog posts and how-to ideas for do-it-yourself painting and decorating.

Question 43 (6 of 12 Based on Passage)

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Differentiate verbal and non- verbal communication

Explanation

Differentiate Verbal and Non- Verbal Communication
S. no.Verbal CommunicationNon-Verbal Communication
1.Verbal communication uses oral or written wordsNon-verbal communication not uses any oral or written words
2.Verbal communication is of two types: Oral and writtenNon-verbal communication may be of various types like: visual, audio, audio-visual, silent etc.
3.Easy to understandDifficult to understand
4.Verbal communication is highly structuredNon-verbal communication lacks informal structure.

Question 44 (7 of 12 Based on Passage)

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What is the difference between marketing and sales

Explanation

The Difference between Marketing and Sales
S. No.Marketing ConceptSelling Concept
1.Marketing involves:
  • finding out what the consumer wants.
  • Planning and developing product.
  • determining best way to price, promote, and distribute product and services.
Selling means planning, direction and control of the selling activities of a business which also includes areas like- recruitment, selection, training, motivation, compensation of sales executive.
2.Emphasis is on consumer wantsEmphasis is on product
1.Company first finds out what the consumer wants then develops and supplies the product to satisfy customer.Company makes a product and then finds out how to sell it.
2.Marketing concept is modern and accepted universallySelling concept is traditional and outdated.

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