IGCSE Development Studies: Specimen Questions with Answers 41 - 42 of 98

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Research Methodology

Question 41 (6 of 7 Based on Passage)

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What is research methodology?

Explanation

Research methodology is defined as highly intellectual human activity used in the investigation of nature and matter and deals especially with the way data is collected, analyzed, and interpreted. Research is therefore a systematic inquiry that provides information too guide business decisions. It collects data and information for the purpose of making decisions. Interviews, surveys, and various techniques can be adopted to conduct any study. The data and information collected could include present and historical background.

Question 42 (7 of 7 Based on Passage)

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State the purpose why investigation is carried out?

Explanation

The Purpose of Research Involves

  • Collecting and collating information
  • Extension of knowledge of human beings, social life, and environment (What-Where-Why)

  • Bringing light to information that might never be discovered fully during the ordinary course of life.

  • Establishment of generalizations and general laws a contribution to theory building in various fields of knowledge.

  • Verification and testing of existing facts and theory.

  • Analyzing and reporting the findings

  • Research helps identify

  • Factors that affect the choice of the consumers such as cost, color.

  • Consumer preferences within certain target groups.